Where AI actually earns its keep.
Hoven is a consulting agency. The main thing I do is sit down with a business, find the spots where AI can cut cost, save time, or grow revenue — and then build it. Below are the areas that come up the most. It always starts with the right problem, not the tool.
Automating the manual stuff
Every business has work that depends on people remembering to do it right every single time — and people are human, so it doesn't always happen. Paperwork that has to get routed, steps in a process that get skipped, the same repetitive task done by hand over and over. I automate that work so it just happens, correctly, every time — without leaning on someone to follow the SOP perfectly.
Custom software that replaces overpriced SaaS
The average company pays for around a hundred different software products — and most of them are wildly overbuilt for what the business actually uses. You might be paying $100,000 a year for a tool when you only touch a fraction of its features. I can rebuild the part you actually use as custom software — often in a weekend — so instead of an endless subscription, it's a one-time build that does exactly what you need and nothing you don't.
AI agents that work like employees
Beyond automating a single task, AI can now think, reason, and act — handling whole jobs inside your business the way a team member would. I build agents that take on real work: following up, making decisions inside clear guardrails, and getting things done without someone driving every step.
Keeping you informed, automatically
If you need to know what your competitors are doing, what's moving in your industry, or what's being said about your market, I build tools that gather it for you and deliver it on a schedule — a clean daily or weekly report in your inbox, instead of you hunting it down. Competitive tracking, industry news, market monitoring, handled in the background.
Hard data analysis, made easy
A lot of analysis that used to require a specialist is now within reach — things like marketing mix modeling and other techniques that used to be slow and expensive. I also help teams put AI to work right inside the tools they already live in, like Excel and PowerPoint, so the day-to-day analysis gets faster and easier.
Training your team to actually use AI
The biggest gains don't come from one tool — they come from your whole team getting good at AI. Most people use it like a fancy Google search, which helps, but barely scratches the surface. I train teams on how to actually put AI to work in their real jobs, so everyone gets more done.
Marketing & content
A lot of marketing work is a good fit for AI — blogs, websites, forms, and the content that never stops needing to get made. The trick is doing it without the AI slop. One tool I've built that works well: an agent that interviews your salespeople or experts, pulls the knowledge out of their heads, and turns it into real content — blogs, podcasts, and more. The people who know the most usually aren't the writers, so this captures what they know instead of generating generic filler.
This isn't a menu — it's a starting point.
These are the areas that come up most, but the best build is usually the one specific to your business that nobody would've guessed from a list. If something's eating your team's time or your margin, there's a good chance it's something we can fix. That's what the Audit is for — finding the spots that are actually worth it before you spend a dollar building.
Where would AI actually help your business?
Let's find out. No pitch, no jargon — just a straight conversation about where it fits.
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